Customer journey editor for teams that need clarity and speed

See the customer experience clearly, turn scattered feedback into visible product decisions, and keep the team aligned.
From first insight to shipped improvement.

Build a journey your team can work from

Custory helps your team build and maintain customer journeys without falling back to static whiteboards, so insights, opportunities, solutions, metrics, and decisions stay connected in a system people can use to prioritize and ship.

Journey

SaaS Onboarding

Stage

Activation

1. Connect source
3 signals
2. Invite team
1 signal

See the full customer journey

Create journeys with clear stages and ordered steps, so your team can see the full customer experience from first touch to long-term use.

Touchpoints
Insights
Opportunities
Solutions
Metrics

Know where customers struggle

Add pains, needs, gains, touchpoints, and insights directly to each step, so your team can see where customers struggle and why it matters.

Click me

Turn insights into execution

Move from customer context to prioritized work, while keeping owners, tickets, pull requests, and history tied to the moment that triggered them.

Understand, prioritize, and improve with confidence

Switch between map, table, and priority views so your team can understand the customer journey, prioritize what matters, and act without copying work between your tools.

Built for teams that move fast and ship faster

Keep customer context close to the work. Custory connects evidence, priorities, discussions, and delivery updates around the journey, so fast-moving teams can make better product decisions without adding another heavy process.

Your AI journey expert

Custory AI can read the journey, personas, and customer signals behind the problem, so it helps you clarify friction, and decide what to improve next.

John
John
Charlie
Charlie
Ayush
Ayush

Work live with your team

Edit, discuss, and refine the journey together, so your product and dev teams can build shared understanding without another workshop or status meeting.

app.slack.com · #growth
Slack#growth8 members
CustoryAPP9:18 AM

Quick update: PostHog flagged a change in onboarding, so I checked the journey.

Be updated regularly

Get notified when journey changes, new friction appears, or follow-up work moves forward, so you can respond before customer issues become bigger problems.

Keep teams aligned around the customer signals

Custory pulls signals from across your stack into the journey, then helps your team act on what matters with shared context, linked follow-ups, and execution that stays tied to the customer experience.

2.0All integrations
app.slack.com · #product-feedback
#product-feedback14 members
John Yeo
John Yeo2:14 PM
Just got off a call with Acme Corp — they love the product but said the onboarding felt confusing. Took them 3 tries to complete setup.
Charlie Lamb
Charlie2:18 PM
That's the third time this week we've heard this. We should definitely track it somewhere.

The journey stays useful as product changes

Fast teams cannot afford journey docs that decay. Custory keeps customer context connected to the work your team is already doing, so the journey stays current without becoming another process to maintain.

GitHubNotionFigmaMiro
Fetching data
Onboarding journey

AI builds your first journey draft

Start from structure instead of a blank page. Paste a URL, connect a repo, or describe your product, and Custory drafts stages and steps grounded in your real context.

Trigger

Every day at 9 AM

Scheduled run

Update journey

Add insights from new analytics data

PostHog

Get analytics

Fetch PostHog funnel data

Automations keep the journey alive

Automatically pull in new signals from across your analytics, feedback, and product tools, so the journey stays aligned with what customers are experiencing now.

Slack
Linear
Jira
Google Drive
Notion
Slack
Linear
Jira
Google Drive
Notion
Slack
Linear
Jira
Google Drive
Notion
Slack
Linear
Jira
Google Drive
Notion
Discord
Figma
ChatGPT
Cursor
Discord
Figma
ChatGPT
Cursor
Discord
Figma
ChatGPT
Cursor
Discord
Figma
ChatGPT
Cursor
PostHog
Stripe
Miro
Claude
Gemini
Linear
PostHog
Stripe
Miro
Claude
Gemini
Linear
PostHog
Stripe
Miro
Claude
Gemini
Linear
PostHog
Stripe
Miro
Claude
Gemini
Linear

Connected to your workflow

Connect the tools around your product so customer signals, team activity, and delivery work stay tied to the journey, keeping the team aligned around the customer.

From customer signals to shipped improvements

Custory keeps the full context visible from the first sign of friction to the improvement your team ships, so every decision stays grounded in what customers actually experienced.

Customer Signals
PostHog
PostHog
Intercom
Stripe
Stripe
New Insights
Custory
Created Tasks
Linear
Linear
Jira
Jira
GitHub
Customer SignalsNew InsightsCreated Tasks

Frequently asked questions