Connect GitHub PRs and issues to your customer journey

How GitHub works with Custory

The GitHub integration connects delivery work to customer context, so repositories, pull requests, issues, commits, and releases can be seen as part of the journey they are meant to improve. Instead of treating engineering activity as separate from customer insight, Custory keeps both in the same system.

That makes it easier to trace how a pain point turns into an issue, how the work moves through review, and when the fix actually ships. Product, design, support, and engineering all get a clearer line from customer signal to shipped improvement.

What teams use it for

Keep roadmap decisions tied to shipped work

Teams use GitHub in Custory when they want customer pain points, engineering work, and release progress connected in one view rather than split between discovery docs and repo history.

Give delivery work better context

Pull requests and issues stay linked to the journey step, problem, or opportunity they came from, so the reasoning behind the work does not disappear once execution starts.

See progress beyond planning

Product teams can follow open work, merged changes, and releases in the same place they track customer experience, making it much easier to close the loop on what has improved.

How it works

After you connect GitHub, Custory can import the repositories that matter to a workspace and keep related pull requests, issues, and release activity visible in the right journey context. Teams can decide which repos belong to which journey so the signal stays focused and useful.

Once connected, GitHub activity becomes part of the operating layer around the journey. You can review execution status, trace linked work, and understand what changed without constantly switching tools or rebuilding context by hand.

Core capabilities

GitHub covers the core handoff points between customer insight and engineering execution: repository import, pull request and issue sync, commit and branch activity, merge visibility, release milestones, and links from delivery work back to specific journey steps or pain points.

That means teams can use Custory as more than a planning surface. It becomes a place where the customer problem, the proposed solution, and the real implementation history stay connected over time.

Access and control

Custory only requests the GitHub access needed to read the repositories and events you want connected to the journey, plus webhook updates that keep pull requests, issues, and status changes current. Access can be adjusted or revoked at any time from GitHub or from Custory.

This keeps the integration scoped and practical: enough visibility to connect delivery to customer context, without broadening access beyond the repositories your team actually wants in the workflow.